Everyone realizes the extraordinary push of technology developpments which happened in recent years, primarily in the areas of Information Systems and Telecommunications, and the otstanding changes that occourred in management techniques as well as in overall service offerings to customers.

To ignore or, worst, to be unable to exploit the potential of these changes surely leads to be out of market. Organisations which are fast and dynamic to adjust their goals and processes can quickly reduce costs, thus create new value to their customers and new opportunities for increasd loyalty through time.

Such an explosion of changes along with the natural markets' turbulence leads to a very fast obsolescence of the organizations which entails the untenability to maintain competitiveness for those who are unable to cope with the rate of the change or , worst, do not evolve at all.